NameForge
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A reference companion to the museum — curated topic sections that go deeper on the subjects behind the collection. Every entry, image, and fact is drawn from Wikipedia and Wikimedia Commons.
Naming Basics
The foundations of a business name — what a brand is, how trademarks and positioning work, and the naming and identity theorists who shaped modern branding.
14 entriesLogos & Identity
The designers and marks behind the logos you'd recognise on sight — wordmarks, brand mascots, and the people who drew the world's most familiar identities.
14 entriesTypography & Color
The letterforms and colors every identity is built from — the type designers who shaped modern typefaces, and the color theorists behind how brands choose a palette.
14 entriesBranding in Practice
Where brand identity meets the real world — iconic packaging, trade dress, and the products so distinctive you'd know them by silhouette alone.
14 entries