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Branding in Practice

Where brand identity meets the real world — iconic packaging, trade dress, and the products so distinctive you'd know them by silhouette alone.

Etch A Sketch

Etch A Sketch

Slinky

Slinky

Coca-Cola bottle

Coca-Cola bottle

Toblerone

Toblerone

Chanel No. 5

Chanel No. 5

Campbell's Soup Cans

Campbell's Soup Cans

Pez

Pez

Levi's

Levi's

Kleenex

Kleenex

Altoids

Altoids

Nutella

Nutella

Rubik's Cube

Rubik's Cube

M&M's

M&M's

Product placement

Product placement