Philip Kotler

Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C.

Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018).
He is known for popularizing he concept of the marketing mix.
He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.

Source: Wikipedia · Image: Wikimedia Commons · CC BY-SA 3.0

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