David Aaker

David Allen Aaker is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.

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Source: Wikipedia · Image: Wikimedia Commons · CC BY 2.0

NAMEFORGE

Name it right — business-name ideas, taglines, and brand basics.

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