Category
Brand Color
A Beginner's Guide to Brand Color Psychology
Color psychology gets treated like a precise science online, when it's really a set of loose, culturally shaped associations. Here's a grounded, practical starting point — and why accessibility matters as much as the associations.
Monograms 101: Designing Initials That Work as a Mark
A monogram has to do a small job extremely well: read clearly at the size of a favicon. Here's what separates a monogram that works from one that quietly falls apart at small sizes.
Building a Brand Palette That Works in One Color and at Small Sizes
A palette that reads beautifully at full size and full color can quietly collapse the moment it's printed in one ink, viewed on a tiny icon, or stripped down to grayscale. A worked look at luminance, not just hue, using the real numbers behind five built-in palettes.
Monograms and Marks That Survive a Favicon
A browser tab icon gives a mark roughly sixteen pixels to work with. A worked comparison of real generated monogram variants — stacked, reversed, dot-spaced, ampersand — and which shapes hold up at that brutal a size, and which fall apart first.