* Jamaica’s tourism industry is heavily reliant on the Latin American market. * Edmund Bartlett, Minister of Tourism, is spearheading a marketing campaign in Brazil. * The campaign aims to increase arrivals and earnings from the Latin American market. * Bartlett is meeting with the Brazilian Minister of Tourism to strengthen tourism ties between the two countries. **Detailed Explanation:**

Jamaica’s tourism industry is a cornerstone of its economy, generating significant revenue and employment opportunities. The country’s success in this sector hinges on its ability to attract tourists from various regions, including Latin America.

The global tourism landscape is increasingly vulnerable to unforeseen events, ranging from pandemics to natural disasters. The impact of these disruptions on the tourism sector has been significant, leaving a trail of devastation and economic losses. The Global Tourism Resilience and Crisis Management Centre (GTRCMC) in Kingston, Jamaica, has recognized this growing vulnerability and has taken the lead in fostering collaboration and developing strategies for tourism resilience.